Top 10 Tips that will Increase Visitors to your Site

When it comes to generating more traffic for your site there is no formula as such. If you design a site that is competent and consistent, your visitors will atleast stick around and may be tell others about your site. Using Creately, we’ve done a colorful mockup along with 10 mandatory points, which can be found after the mockup, of what a good site should have.

1. Have a really good headline + copy This really is a no brainer. Besides the fact that a good headline and copy is all part and parcel of good web design aesthetics, the fact is that must ensure that it is rich with keywords and compelling copy in order to aid adoption and conversion. 2. Headlines need to be clear and succint You’ve only got seconds to get a visitor to scour through your website. So instead of having reels full of monotonous content, make sure that you focus on the right message. 3. Know your language It is mandatory that you proof read your content always. Having erroneous spelling and grammar would lead to loss of credibility and make you the laughing stock of your industry. 4. Trust indicators are a must There really is nothing like having another customer endorse your product or service. But besides this ensure that you also have 3rd party trust and security certification, like VeriSign. 5. You should have CTA There is no compromising on this point, it is a must that you have CTA buttons on your site. It is a key element of persuasion that always works. 6. Make your buttons stand out There is a fine line between being garish and standing out. But, what you need to remember is that such buttons (if supported with an excellent design) can help a visitor to your site make that all-important decision to click and access a free demo, thereby bringing him one step closer to making a purchase. 7. Too many links = distraction It’s true you do need links when a visitor hits your homepage but this is not always the case if we are talking about a landing page. Giving a visitor too many options when it comes to links could lead to confusion and probably annoyance as well. 8. Images and videos should be relevant There is enough evidence to show that videos and speeches does help convince visitors. However, a word of caution. Ensure that all images and videos that you do use are relevant to the copy you have on your homepage. 9. Keep it visible Ever had to scroll through a site to view all the important information? Annoying, isn’t it? This is precisely why you need to make sure that you have all the important details with regard to your site above the fold. 10. Consistent testing leads to success As the cyberspace landscape evolves and changes over time with new trends and design becoming mainstream, it is imperative that you consider testing two different site designs against each other and even AB testing.
We hope you enjoyed this particular post, if you got any questions or queries, you’re more than welcome to pop us a tweet or send us an email. Until next time, keep those diagrams awesome!

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Choosing the Key Ingredients for the Perfect Sitemap

Putting together a sitemap is akin to cooking up a perfect dish. We mentioned sometime back how a sitemap is more to do with the thinking behind a website, whereas a wireframe and mockup is all about “dressing up” your site in frills and lace. But this does not mean that drawing up a sitemap should be a boring affair with a minimum level of effort being put in. To be honest, there are some best practices that you should adhere to when drawing any sitemap. Check them out below.

Yeah, we know, paper is such an old-fashioned concept. You can just see how old-fashioned books are since they are being replaced by the whole “Amazon ebooks & Kindle” factor. But we still do have a penchant for pen and paper, especially when it comes to noting down that quick-as-a-flash idea that usually crops out of nowhere. Want to do up a sitemap? Doodle it out. If paper won’t work, try mindmapping software or anything else that you fancy. Ask yourself – What’s my product (or service)? What are the basic pages I need? How can I stand out? Do I need Flash? Do I want my site to be content rich? What about video clips? Keep at it, until you get a clear picture of what your basic sitemap should  look like.

Image reference: http://taniamilinkovich.blogspot.com/2008_06_01_archive.html

    

Lucky for you, we’ve got an excellent repository of information on sitemaps that will rid you of any doubts. We do urge you to read through this page at your earliest. When drawing any type of a diagram you do need to ensure that you know what all the basic shapes stand for. To make it simple for you, we’ve illustrated the three basic shapes associated with sitemaps below. A page is basically used to represent general content, like About Us, Contact Us and Products etc. The Future Page represents a page that you would draw in the future. Finally, a Page Cluster shows you a number of pages of the same kind. We’ve just show you 3 shapes here, find out about the remaining 4 here.

   

Spacing could be regarded as being part and parcel of diagramming aesthetics. With sitemaps it really is no different. You could probably place spacing under the wider banner of “Attention-to-detail”, which is certainly an important part of diagramming as a whole. Sure, you may have your own idea on how you want to have your spacing sorted out. What we recommend is that you do not crowd your sitemap or vice versa. Ensure it is pleasing to the eye and devoid of clutter.

 

Color is mandatory for beautiful diagrams. What’s more, choosing the right colors for you website could very well lead to an increase or decrease in customers. But when it comes to using colors in a sitemap, the reasons may be quite different. You can use colors for basically anything. One example of using colors would be to indicate the various stages of completeness.

Finally, having a sitemap on one side and a wireframe on the other would give you an excellent perspective on what the end result would look like. The conventional way of doing things is to do up a sitemap then move onto a wireframe and a mockup. Having two different interpretations of the same piece of information would help you ascertain whether you are on the right track. Other benefits would be saving time, since you can finish off discussing the Homepage and its design before moving onto subsequent pages.

There you have it. Just 5 basic factors you can consider when it comes to getting your sitemap achieve that desired level of perfection. Got any queries, suggestions or comments? Do get in touch with us, we’re more than happy to help you out.

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8 ways on how the creators of Creately have used Sitemaps with great success!

Scouring through cyberspace, Google has managed to cough up a gazillion articles on wireframes and mockups but not much on sitemaps. We thought it was time to give you a taste of what the humble but potent sitemap was capable of. We’ve used all the methods below with great success, and we thought it would be useful to let you in on some unconventional knowledge using a conventional tool (Note, some of these benefits may be some you have never heard of).

1. A Skeletal Storyboard

You may have got a story brewing in your mind. What better way to pen it than to put it down on paper? In this case, your story would be your website; consider a sitemap to help you structure your site the way you want.

       

 

 

 

2. Pages: One More or One Less?

A sitemap would ideally tell you how many pages you should have (or shouldn’t). It all depends on the type of site you are putting out. Consider our site, as an example. One of our main aims is to be a diagramming bank of sorts, where you can access all the information you could possibly require on mindmapsflowchartsorg charts, wireframesweb mockupssitemaps amongst many others. Likewise you can construct your sitemap to cater to your own specifications.

   

 

 

 

 

3. Sitemap = Basic Requirements

In our view, the silliest thing to do is to jump straight into a wireframe and a mockup without considering a sitemap. While we do favor doing up a sitemap and wireframe in tandem, the former is certainly mandatory to ascertain whether you have got all your basic requirements covered. For instance, starting with a sitemap will help you see how many basic pages you need, and whether these pages need to be broken down as well.

       

 

 

 

 

4. Sitemaps for the sake of conversions

Any company with a website is concerned with conversions. Needless to say, a funnel analysis is required to see how effective your site is. While most would track a funnel via a flowchart, many would end up tracking conversion rates on an uninteresting sheet of Excel. It’s way cooler (and more visually informative) to track these rates on a sitemap. Imagine the time you can save here!

    

 

 

 

 

5. Choose your Perspective

We believe that sitemaps and wireframes are mutually beneficial (even dependent) on each other when it comes to the exchange of information and the comparison of perspectives. This benefit has been explained in one of our previous posts, find it here.

        

 

 

 

 

 

6. A Sitemap for the sake of SEO

A sitemap is crucial when it comes to SEO. As you are aware, SEO is directly related to the conversion rate and this is where you can use a sitemap to do an analysis on the amount of keywords being used per page.

      

 

 

 

 

 

 

7. A Tool for the Long-term

Dare we say it, a sitemap may actually be far more important than a wireframe or a mockup. Why? The latter two deal with all things colorful and jazzy but a sitemap really illustrates the thinking and logic that has gone into your website. Keeping this in mind, it is imperative that you visit your sitemap at least once a month in order to tweak it. Why? Because as the cyberspace landscape changes along with market needs, so too, should your site.

         

 

 

 

 

 

8. Do away with a Poor Internal Link Structure

If your site is like ours, where you have quite a few pages, then you need to make sure that you do not have a poor internal link structure. You can easily use a sitemap to ascertain the link backs to important pages. Here is a very simple example, if a potential consumer visits your site and finds himself in the FAQ page, surely you would need to have a link to the purchase page. Making a purchase easy and convenient is one criteria you must CONSIDER.

 

 

 

 

 

Are you a budding entrepreneur who wants to get his site up and running or an established businessman who wants to optimize his site? Then, remember to never ever underestimate sitemaps. These 8 reasons would help you whatever your goal is as long as you are consistent in your approach. Need more information or got diagramming issues? Give us a shout. You knowwhere to find us.

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Untitled

Scouring through cyberspace, Google has managed to cough up a gazillion articles on wireframes and mockups but not much on sitemaps. We thought it was time to give you a taste of what the humble but potent sitemap was capable of. We’ve used all the methods below with great success, and we thought it would be useful to let you in on some unconventional knowledge using a conventional tool (Note, some of these benefits may be some you have never heard of).

1. A Skeletal Storyboard

You may have got a story brewing in your mind. What better way to pen it than to put it down on paper? In this case, your story would be your website; consider a sitemap to help you structure your site the way you want.

       

 

 

 

2. Pages: One More or One Less?

A sitemap would ideally tell you how many pages you should have (or shouldn’t). It all depends on the type of site you are putting out. Consider our site, as an example. One of our main aims is to be a diagramming bank of sorts, where you can access all the information you could possibly require on mindmapsflowchartsorg charts, wireframesweb mockupssitemaps amongst many others. Likewise you can construct your sitemap to cater to your own specifications.

   

 

 

 

 

3. Sitemap = Basic Requirements

In our view, the silliest thing to do is to jump straight into a wireframe and a mockup without considering a sitemap. While we do favor doing up a sitemap and wireframe in tandem, the former is certainly mandatory to ascertain whether you have got all your basic requirements covered. For instance, starting with a sitemap will help you see how many basic pages you need, and whether these pages need to be broken down as well.

       

 

 

 

 

4. Sitemaps for the sake of conversions

Any company with a website is concerned with conversions. Needless to say, a funnel analysis is required to see how effective your site is. While most would track a funnel via a flowchart, many would end up tracking conversion rates on an uninteresting sheet of Excel. It’s way cooler (and more visually informative) to track these rates on a sitemap. Imagine the time you can save here!

    

 

 

 

 

5. Choose your Perspective

We believe that sitemaps and wireframes are mutually beneficial (even dependent) on each other when it comes to the exchange of information and the comparison of perspectives. This benefit has been explained in one of our previous posts, find it here.

        

 

 

 

 

 

6. A Sitemap for the sake of SEO

A sitemap is crucial when it comes to SEO. As you are aware, SEO is directly related to the conversion rate and this is where you can use a sitemap to do an analysis on the amount of keywords being used per page.

      

 

 

 

 

 

 

7. A Tool for the Long-term

Dare we say it, a sitemap may actually be far more important than a wireframe or a mockup. Why? The latter two deal with all things colorful and jazzy but a sitemap really illustrates the thinking and logic that has gone into your website. Keeping this in mind, it is imperative that you visit your sitemap at least once a month in order to tweak it. Why? Because as the cyberspace landscape changes along with market needs, so too, should your site.

         

 

 

 

 

 

8. Do away with a Poor Internal Link Structure

If your site is like ours, where you have quite a few pages, then you need to make sure that you do not have a poor internal link structure. You can easily use a sitemap to ascertain the link backs to important pages. Here is a very simple example, if a potential consumer visits your site and finds himself in the FAQ page, surely you would need to have a link to the purchase page. Making a purchase easy and convenient is one criteria you must CONSIDER.

 

 

 

 

 

Are you a budding entrepreneur who wants to get his site up and running or an established businessman who wants to optimize his site? Then, remember to never ever underestimate sitemaps. These 8 reasons would help you whatever your goal is as long as you are consistent in your approach. Need more information or got diagramming issues? Give us a shout. You knowwhere to find us.

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